In today’s business world, digital marketing skills are highly sought after as companies continue transitioning to online platforms. For marketing professionals looking to advance their careers, obtaining a digital marketing certification can provide valuable knowledge and boost employability. One of the most well-recognized certifications in this field is the HubSpot Digital Marketing Certification.
What is HubSpot?
HubSpot is a leading marketing, sales, and CRM software provider that offers an academy for digital marketing education and certifications. The company is highly regarded when it comes to guiding businesses on digital transformation and growth.
The HubSpot certification programs focus on educating professionals on inbound marketing tactics using HubSpot software. However, the core concepts and strategies taught are applicable even without the software.
Overview of the Digital Marketing Certification
HubSpot’s Digital Marketing Certification is intended for marketing generalists and specialists who want to improve their overall digital marketing skills. It’s ideal for those transitioning into digital marketing roles or wanting to expand their digital knowledge.
The certification curriculum covers the fundamentals of digital marketing across five main modules:
- Inbound Marketing
- Website Optimization
- Content Creation
- Analytics
- Social Media
Learners explore topics like optimizing website architecture, writing blog posts that convert, email marketing best practices, tracking ROI, and leveraging social platforms. All content aims to provide immediately applicable skills.
Benefits of Earning the Certification
Here are some of the major benefits that come with attaining the HubSpot Digital Marketing Certification:
- Gain a holistic understanding of digital marketing strategies and tactics. The comprehensive curriculum touches all major facets of digital marketing.
- Learn actionable tactics you can implement right away. The hands-on course uses real-world examples relevant to many industries.
- Boost your resume and employability. The certification validates your digital marketing proficiency.
- Advance your marketing career. Many professionals report receiving promotions and new job opportunities.
- Stand out from the competition. Certified status helps demonstrate your dedication to honing your digital skills.
- Access exclusive HubSpot resources and networks. Unlock learning resources and connect with the large HubSpot community.
Certification Format and Process
The HubSpot Digital Marketing Certification is completely online and self-paced. It consists of 24 courses delivered through engaging videos, materials, and quizzes. Learners can complete the certification at their own pace over 12 months.
Once all curriculum modules are completed, students must pass a final certification exam. The exam is 90 minutes long and consists of 75 multiple choice questions testing retention of the core concepts covered.
HubSpot provides exam preparation materials including a study guide and practice test. If you don’t pass on the first try, you can retake the exam once within the 12 month window. The fee for the whole program is $995.
Is the Certification Worth It?
For marketing professionals focused on elevating their digital skills and resume, the HubSpot Digital Marketing Certification can be an excellent investment. While the cost is substantial, many find it pays dividends through new job opportunities, expanded digital knowledge, and access to HubSpot’s industry-leading training resources.
Ultimately, the certification is best suited for motivated learners who will fully utilize the curriculum and community to grow as modern digital marketers. Combined with some hands-on experience, it can serve as a stepping stone towards landing impactful marketing roles.
