Marketing

What to do before building a web strategy for a small business?

What to do before building a web strategy for a small business?

It is important for you as a Web business strategist or planner to clarify your goals and situation before you start thinking about building a Web presence. William Zaheem, a Sydney based Digital Marketer, explains these pre-requisites. The commercial Web made its presence felt in the mid-90s. By the eve of the new millennium, many…

The Colour of Marketing

The Colour of Marketing

This article doesn’t really fit anywhere. I’ve had this article in my head for the past number of weeks and have been thinking about good examples that illustrate my opinion. Specifically, what a powerful branding device colour and balances or relativities of colours can be. To illustrate the point that I’m going to try to…